Show more"We chose StyleTech’s ViewPoint CRM because their system was unlike anything else we had seen. Not only did StyleTech’s functionality tick more boxes than other systems with functionality like Quotes Hub and Discovery, but their programme allowed for significant bespoke interfacing that would have required cost-prohibitive development from other packages we were looking at. This would qualify for a much more consolidated programme with the opportunity for further development as we continue to develop and innovate our systems. Our feedback is taken very seriously, and suggested changes can be turned around, tested and implemented in a matter of days, sometimes hours!"
Scientific Laboratory Supplies Limited (SLS) was set up in 1991 and has since grown to become the largest independent supplier of laboratory equipment, consumables, chemicals and Life Science products in the UK. They have 234 staff and a turnover of £70m and are unique in sourcing and supplying the highest quality, best value products and brands, providing precisely what their customers need when they need it.
Before using ViewPoint CRM, specific departments within SLS were finding it hard to do their job efficiently and effectively, especially the marketing department. It was essential to SLS that they maintained their position of differentiation in the market, which revolved around their ability to be tailored, flexible and fast, always putting the customer first.
Despite having a very customer-centric model, they didn’t have anything that consolidated customer details to a degree they could use and wanted to find out more about who their customers were, what they bought and more. Their marketing department struggled to attain any data that would effectively position marketing collateral or understand where certain things worked or didn’t. Everything SLS did was static and then confined to archives of spreadsheets once completed.
SLS had been looking for a solution to their problems for several years and got some way down the line with Salesforce and Microsoft Dynamics before it was clear that the cost would be prohibitive for all the functionality they required, so they came to StyleTech.
The Customer Relationship Management system (“ViewPoint”) enables SLS to document all interactions with their customers, providing an easily accessible relationship history and a consistent quality service level.
The solution we delivered, tracks and records each step in the customer order process. The customers will request a quote either by telephone or on their website. The CRM will then notify the SLS team allowing them to generate a quote using live product information. ViewPoint CRM records if the customer accepts or rejects each quote, along with feedback for each decision.
Using ViewPoint CRM has provided SLS with a range of benefits that enhance customer service levels. It has allowed them to see a 360 view of their business instantly, instead of working long and hard over a period of time to extract and digest their data. This has not just been the case for the marketing department but the whole organisation.
They are now using accurate live data to make decisions that are now a cornerstone of their flexibility. They can now quantify the effectiveness of quotes, attributing innovative pricing metrics by customer and industry type. ViewPoint CRM has provided greater provision to allow the business to make better decisions on how to support their customers.
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