The Mill Shop

Bespoke software for all platforms

Retail - The Mill Shop

The Mill Shop are a successful distributor of curtains and upholstery fabrics to major online retailers and were looking to further expand by supplying to non-commercial customers.

Background

The Mill Shop non-commercial offering, which was predominately through its online website, had seen a slump in sales, which was being attributed to a poor and outdated website. Our challenge was to design and develop a successful e-commerce site, which was easy to manage and operate for the client, and easy to make a purchase for the customer.

What we delivered

For the client, the key was developing a bespoke Content Management System which was efficient to use and allowed them to quickly update information, particularly regarding stock and products, to ensure the site performed with as little administration as possible.

For the customer, a bespoke website was developed and designed focusing on making the customer journey as simple as possible. It therefore takes the customer through a simple purchasing journey, allowing them to select the type of product they would like to buy, and identify the room for which they are buying for. This process ensures the customer is provided with exact information on what is available to meet their needs, and what is in stock. Customers can then further specify their requirements as to cost and colour, before checking sizes ahead of making their final order.

The results

The Mill Shop saw an immediate response to the launch of the new website offering products to non-commercial customers. Following months of sales to non-commercial customers falling, the business reported an immediate upturn in sales. Importantly, time required by staff to update information on the site was reduced significantly, meaning more time could be spent focussed on running the business. Plans are now being discussed for the next step of the project.

What they say

“Having researched the market, we liked what StyleTech had to say and their commitment to designing and developing bespoke systems for customers. They took time to understand our business and how it worked and came with new ideas of their own as how to best move forward. They really thought about how the new website would work for the customer, and having seen sales drop with our previous website month to month, we have seen an immediate uplift with the new site which is much easier for people to use. An important thing for me has been how easy it is to use and update for us. The CMS follows an intuitive administration process which also includes a variety of easy to follow templates, we can add new product lists and update stock levels in a matter of minutes, whereas our old system was very difficult and often took hours to update. StyleTech also provided onsite training for us, and they are always just on the end of the phone should we need them for assistance.” - Finance Director at The Mill Shop

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