Why your app should be available on more than just mobile
If your app is only available on mobile, you could be missing a trick. In this multi-device world, more and more companies are choosing to extend their apps to work for games consoles, TVs or kiosks and it is easy to see why. It is important to be available wherever and whenever your customers may need you, targeting a new device or platform can make it much easier for customers to access your business when it suits them.
It may seem doubtful that apps for shopping, food, travel or social media can do well on TVs and games consoles but in practice, many of these apps have been successful. Nowadays technology is driven by convenience and mobility, if your option is the easiest for potential customers to use or access, they will be much more likely to choose you.
Unlikely companies such as Uber, Just Eat, and Dropbox are creatively taking advantage of additional platforms to ensure their service is accessible whenever their customers need them, and it has paid off. You can order an Uber from desktop applications, food from your games console and book holidays on your TV. The opportunities here are endless and offering this level of accessibility to your customers is powerful.
Don't underestimate the power of convenience, if your app makes your customer’s life easier, they will use it. You can’t always know when a potential customer will be in need of your product or service, it could happen anytime day or night. By making your app available on multiple platforms you are more visible to the consumer. If they can order your product or service without needing to switch device, they often stand a higher chance of doing so.
Apps that creatively target their audience from where they spend their time catch customers when they are most likely to buy. For example, customers would be likely to browse holidays on their smart TV after watching an advert selling sunny family trips away.
Be where your customers want you
Marketing is all about positioning your product or service in front of a customer exactly when they need it, this is why the Domino’s app for Xbox has been such a success. Domino’s recognised that gamers are a large portion of their market so used the Xbox to sell more pizza. Their presence on the device functions as a constant reminder of their brand and alongside well-designed software, it is very easy for customers to make a purchase.
It is well known that consumers are more likely to spend when they are relaxed. As 40% of all e-commerce purchases are impulse buys it makes sense to appear right when your customers want you most.
Keep your customers engaged
Nowadays with advancements in technology, there are so many ways to reach your audience. We use numerous devices each day so by making your app available on multiple platforms you broaden your market considerably. A new platform opens an app up to thousands of potential downloads, customers, and opportunities to have a great experience with your company.
At StyleTech we have the skills and capabilities to create apps for any platform you need. We develop cutting-edge and robust software that works to an excellent standard and is a joy to use. With us, you can always keep your brand at the top of your consumer's mind with a high-quality app for PC, Mac, Mobile, Tablet, TV, or games consoles. As a result, your business is the first and most convenient choice for your customers.
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